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Communication Working Group
Charge/Description: The USPSC Communication working group is charged with assessing the University’s communications to its various constituencies. The group will research and develop recommendations for strategies and tactics to insure all University communications are clear of purpose, concise, and exceed the quality one would come to expect from an institution of higher education. The research conducted by the group will include an analysis of the strengths, weaknesses, opportunities, and threats (SWOT) as they relate to the University’s communications.
These communications include, but are not limited to:
- Advertisements
- Websites
- Press Releases
- Social Media
- Messages from the Critical Incident Response Team
- Announcements to Staff and Faculty
- Solicitations for Donations
- Public Safety Announcements
- University Publications
- Required State and Federal Reporting
The constituents include, but are not limited to:
- Students
- Prospective Students
- Faculty
- Staff
- Donors, Individual and Corporate
- Alumni
- The Community
- Potential Employers
- Partner Institutions
- University Affiliates
Members:
- William Fellenberg, Interim Vice President for University Advancement, Co-Chair
- Michael Perna, Interim Assistant Vice President for University Advancement – Marketing and Communications, Co-Chair
- Latisha Barrett, Graduate Student and Clerical Staff, A. Harry Moore School
- James Broderick, Faculty, English
- Michael Cole, Faculty, Business Administration
- Tracey Duncan, Faculty, Educational Leadership & Counseling
- Demond Hargrove, Assistant Vice President for Student Affairs
- Bruce Harman, Director, Public Safety
- Ellen Quinn, Faculty, Art
Final SWOT: Communication, Final SWOT document
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